Efficient Frontier – World’s Most Advanced DSP

Downstream Marketing is the exclusive licensee of Efficient Frontier in Australia & New Zealand. Our technology license, together with our great campaign management and strategy team have developed some of the most advanced and profitable Search campaigns for some of Australia’s biggest and most digitally advanced brands. Efficient Frontier has allowed us to develop optimise  some of the most complex campaigns and ROI models across the globe. Anyway back to Efficient Frontier.

Efficient Frontier had established itself as the world’s most advanced Search Marketing technology long ago, bringing a fundamental change to the Search technology landscape by developing advanced predictive models for Search investments based on Modern Portfolio Theory (MTP) or for the nerds among us Markowitz Theory. In the last few years though, through some serious product development, Efficient Frontier has morphed itself from a Search only platform into becoming the most advanced Demand Side Platform. Efficient Frontier is now capable of simultaneously managing Search, Performance/Biddable Display and Facebook  together. This advancement to manage, forecast and execute across multiple digital performance channels is a groundbreaking advancement for ROI focused marketers by being able to uniquely understand and attribute value in combination to all channels that lead to a conversion.

To discover more about Demand Side Platforms and Downstream’s unique technology offering here in Australia find out more here http://www.efrontier.com/