AdTech NYC 2010

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In less than two days we are off on our annual pilgrimage to AdTech in New York City . It’s always a great time to change gear for a few days and immerse yourself in a world of digital thinking from a wide and diverse group of digital experts from across the world. This year we hope to see the momentum continue on the fast growing world of biddable / tradable  media and Demand Side Platforms (DSP’s).

Last year it was all about the rise of the Ad Exchanges, currently dominated by Google’s Ad Ex and Yahoo!’s RMX. Downstream have already been the leader across biddable exchanges in Australia launching with a seat on these exchanges in November 2009. Our extension into biddable display has been an outstanding success, with almost every client experiencing significant ROI gains across their digital display spends achieving between 40%-60% reduction in eCPM‘s and CPA’s falling around 43% across the board (compared to other blind performance networks).

Some of our key interest this year is all focused on IP TV. At Downstream we truly believe sometime in the near future, we will be planning, buying and executing IP TV / Video based campaigns through exchanges, while using an algorithmic data driven approach to targeting, adserving and optimisation. Think Search meets TV over an IP network.

Here is this years line up:

Wednesday, 3rd November

Tracks	Brand Track	Social Media Track	Digital Demographics Track	Media Strategy Track	Performance Track
9:00 AM 10:00 AM	Keynote Presentation: Redefining “Digital”—Putting Technology in its Place and Focusing Success on Your Consumers with Lauren Zalaznick, NBC Universal
10:00 AM 11:00 AM	Expo Open – No Conference
11:00 AM 12:00 PM	Virtual Goods & Virtual Worlds: Not a Passing Fad, This Is Big Brand Business	Social Media Big Picture & Technorati: State of the Blogosphere 2010	Digital Marketing to Mom: How and When to Reach Her (and What to Avoid!)	Chasing Paid Engagement: The Metrics that Matter and How to Measure Them	Improving Online Display Performance through API-fueled Real-Time Rich Media Technology
12:30 PM 1:00 PM	Keynote Presentation: Putting Real People Back Into Marketing—A New Discovery in Human Behavior Promises to Change Marketing Thinking with John Furey, MindTime
1:15 PM 2:15 PM	Premium Content & Tablets—Content Platforms of the Future	Geo-Loco@ad:tech: Keynote Presentation + Engaging the Geo-Local Consumer	Marketing to Moms: Creative Showcase of Digital Success Stories	Ad Networks, Exchanges & DSPs—Next-Gen Audiences and Media Strategy: Understanding the Opportunity	Search Marketing—Search Advertising’s Latest and Greatest
2:30 PM 3:30 PM	Premium Content & Tablets—The State of the Digital Content World	Geo-Loco@ad:tech: Local at the Bleeding Edge + Making Money with Location-Based Services	Digital Marketing to Teens and Millennials: A New Kind of Customer	Ad Networks, Exchanges & DSPs—Next-Gen Audiences and Media Strategy: Capturing the Opportunity	Search Marketing—Modern Search Engine Optimization
3:30 PM 4:00 PM	Conference Attendee Networking Break
4:00 PM 5:00 PM	Which Screen Is It Anyway? Navigating a Multi-Screen Reality (TVs, Computers, Phones, Tablets…Oh My!)	Geo-Loco@ad:tech: Location-Based Advertising—Here, Now and on the Go (Foursquare, Gowalla and Beyond)	Marketing to Teens and Millennials: Creative Showcase of Digital Success Stories	Measurable TV: Hypertracking America’s Favorite Medium and What It Means for Advertisers	Coupons + Social Media + Mobile: The Digital Future of Promotions
5:15 PM 6:00 PM	Keynote Presentation: Game Changers: NY Tech Companies to Watch & Why to Watch Them

Related Articles

• Next Week: Ad Tech New York (analytics.blogspot.com)
• The Future of Advertising: Interaction before Transaction (AdTech London) (mediafuturist.com)